Sentori email marketing blog

You're running out of excuses to not have your email and social marketing channels joined up: all the numbers are telling us that the reach of a regular campaign could be extended by upwards of 20%*.

Looking at some client campaigns, we’ve even seen some extreme cases where the potential reach of an email campaign on social media exceeded the number of recipients on the original email list.  Even social media naysayers are recognising that’s massive. 

We’ve got some great news for Sentori users too: it’s now easier than ever to properly join up your email and social channels, re-use content across media, and report back on the success of your campaigns with our analytics.

Our social media integration now includes Twitter, Facebook, LinkedIn (post to your profile, individuals, or to your groups), and Google+.

Social sharing buttons for any of these networks can be included in your email, allowing recipients to share your email with their preferred social channels.  Forward to a friend is dead: long live share with my network.

As well as allowing recipients to share your email, you can also share it to your own social networks directly from the send screen in Sentori. It just takes two clicks.

Tracking an email's social media influence

There’s quality analytics to back up all of our social media integration too. 

Social Media KPI

Our social report for email gives you the numbers you need to track success (and where possible tells you who shared your email). 

Social Share by Network

Sentori's social media analytics can show you which channels are really working for you and where the influence really is.

Latest Buzz

We also have a neat timeline, showing you the real-time buzz of your campaign across social networks.  Wherever possible we'll also grab the details of the sharer and what they're saying about your email.

All the best with your integrated social email campaigns!

We're very excited about how well social media and email marketing complement each other. We hope that these tools will help energise your own cross-channel marketing and extend the reach of your email campaigns beyond the inbox.

We'd love to hear about your successes integrating email and social, so please drop us an email and tell us more!

* Based on aggregated 2011 campaign data from shares via Twitter.  The actual number is likely much higher; the APIs of other social channels are less forthcoming with data.